These days one of the fastest growing hobbies on the Internet is blogging. Many people are looking for an avenue to display their creative abilities, to let the world know what's happening in their lives or to just simply write a diary of there lives and let anyone who is interested read it.
Blogs are definitely here to stay.
But the potential of blogs as a source of advertising for business' is not really being fully appreciated or taken advantage of. You will see plenty of blogs that have Google AdSense incorporated in the page design, but often this is the limit of the advertising that is being used. I'll agree with anyone reading this who asks the question who wants to read a blog that's nothing but advertising, it is extremely boring. But if done right it can certainly make interesting reading as well as drive traffic to a site or product.
To facilitate bringing bloggers and advertisers together, for a reasonable cost, Blogsvertise has been created. This site allows bloggers to log in and to accept (or decline) assigned blogging tasks. There is no pre-written scripting for the blogs, and the blogs have to be original.
Bloggers will come to your site, go through it and then write a review on their blog about your site. Keep in mind that a lot of bloggers have a fairly good following of people who regularly come back and read new entries, or even have an RSS feed that they go through to see new entries. In most cases a person who reads a blog that they go to regularly will (if encouraged to by the blogger) go and have a look at the site they have looked at. This could mean for a relatively small amount you could quickly have several thousand people directed to your site from the blogs.
Another fact to bear in mind (just in case you weren't aware or it had temporarily slipped your mind) blogs are regularly spidered by search engines, this means that the links to your site will appear more regularly in searches without you having to do anything further. The more blogs posted, copied emailed and link to the more traffic you are going to get, and if PageRank is something you are trying to build, then this could go a long way to assisting.
Another important fact about advertising through Blogsvertise is that you set you budget. If you only have $10 per month to spend on advertising,then you choose the options that are appropriate to your advertising budget. If you have $50 as a once of amount with no real ongoing budget, then again, you choose the options that are appropriate. Total control in your hands.
So, just to summarize, if you have a website you want to promote and to have large volumes of traffic fairly quickly, you can't go past Blogsvertise. You maintain control over your spending, while growing your business.
Saturday, December 1, 2007
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